The founder of Cred - Kunal Shah
Kunal belongs to a business family which primarily deals in pharmaceutical distribution in South Bombay and he married to Bhavna Shah who is a freelance Graphic Designer.
An MBA dropout by choice from the Narsee Monjee Institute of Management Studies (NMIMS); Kunal has completed his Bachelor of Arts in Philosophy from the Wilson College in Mumbai.
Some important information about Ritesh Agarwal
Life of Kunal as an employee,
Just like many other successful entrepreneurs; Kunal’s journey also began at a very early age!
Soon after completing his graduation, Kunal went against his family trend of joining the family business and took up a job in a start-up BPO called TIS International Inc as a junior programmer in 2000.
The company that ran the BPO in Mumbai was called “Tandon Advance Device Pvt. Ltd.” and they were mainly involved in Healthcare insurance and Accounts Payable projects.
Around the same time, Sandeep Tandon – an investor in the start-up had come down from the United States, to take up a more active role in the functioning of the company.
Sandeep saw the way Kunal used to work and simply loved his energy. Sandeep could vision the potential the young boy held and quickly promoted him to the new Business Head. He worked there for a period of 10 years.
In this phase; Kunal with the help of Sandeep, grew the business to a 1200 strong outsourcing team.
Startup journey of Kunal,
Shah had earlier launched ventures such as PaisaBack, a cashback and promotional discount campaign platform for retailers. But he shutdown PaisaBack to set up FreeCharge in August 2010 along with Sandeep Tandon.
The startup was acquired by Snapdeal in April 2015. After the acquisition, FreeCharge continued to be run as an independent entity under Shah's leadership. He, however, left the firm in October 2016. Subsequently, in July 2017, Axis Bank acquired FreeCharge.
Kunal’s second stint at entrepreneurship comes a little over two years after he stepped down as the chief executive of FreeCharge.
Cred is Shah's second venture after he sold Freecharge to Snapdeal in 2015 for $400 million. The company has positioned itself as a platform to reward customers with good credit scores. It helps them pay credit card bills and offers them vouchers and discount coupons for retail outlets.
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